Coface Collections North America Announces Corporate Rebrand to Altus
New Brand Reflects Company’s Position as
Global Leader in Commercial Collections & Trade Solutions
Coface Collections North America, Inc. (CCNA), a comprehensive accounts receivable management agency announced that it has rebranded to Altus as part of a global brand realignment strategy effective immediately. With the adoption of its new brand, tagline and logo, Altus has simultaneously launched its new website http://www.TrustAltus.com. The rebranding will continue to build and foster Altus’s unparalleled dedication to offering innovative trade solutions.
Altus, a name that reflects the highest level, peak or pinnacle of customer service, is a Natixis company. Natixis is the corporate, investment management and financial services arm of Groupe BPCE, and the parent company of both Coface North American Insurance Company (Coface) and Altus (formerly CCNA).
The corporate leadership and staff, with whom customers have grown to trust, will remain in position and the array of accounts receivable management services provided will be expanded and optimized.
“This strategic realignment has enabled Altus to provide more focused solutions to its core customer base,” said Tom Brenan, President of Altus. “In addition, Altus will now have the power to tap into an expansive international network, which in turn will allow us to provide our clients with increased support by one of the largest European investment banking institutions (BPCE) in the world.”
The company adopted a new tagline “Global Trade Solutions” and a new logo symbol, a stylized globe, which perfectly embodies the infinite expansion of Altus and the offering of innovative value to customers throughout the world. The elliptical form expresses the offering of reliability, trust and security to customers and the harmony of our wide-ranging trade and accounts receivable management expertise.
Coface, CCNA’s former parent company, will now focus solely on credit insurance; however, Altus has leveraged its long-standing excellent relationship with Coface and Altus’ clients will benefit from the partnership.
What does the corporate rebrand mean for our customers?
How will this corporate rebrand and restructuring effect you and the services we provide? The short answer is that just about everything, but our name and brand, will remain the same. The only changes you’ll notice are for the better! In conjunction with our new brand, we’ve launched our new state-of-the art website and are now providing our own business credit reports. All of these changes are meant to enhance our ability to provide you with the highest level or pinnacle of customer service.
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